Financial Health Assessment · $97
The scores.
Now the story.
The Financial Health Assessment is the full read on what your scorecard actually means — stage- and industry-aware benchmarks, written interpretation, prioritized recommendations, and a 30-minute working call with the person who built the framework.
Same business day delivery. The 30-minute call is yours to book whenever you want it.
What the scorecard didn't tell you
The scores are the headline.
The assessment is the story.
The free scorecard gave you a color across four dimensions. Useful — but it's the cover, not the book.
You learned your Cash Health is “Stable.” You didn't learn whether your runway is actually shrinking three weeks faster than a healthy peer's because of a working capital issue your bookkeeper didn't flag. You learned your Profitability is “Caution.” You didn't learn whether the problem is gross margin compression, overhead drift, or pricing leakage — and the answer to which changes everything about what you do next. You learned your Operational Efficiency needs work. You didn't learn which metric to fix first.
The assessment is where the headlines turn into specifics. The difference between “your numbers say you have a problem” and “your numbers say you have a problem, here's exactly what's causing it, and here are the three things to do about it in the next 90 days.”
What's Included
Here's what's in the assessment.
Full Financial Health Matrix Scoring
All four dimensions — Cash Health, Profitability, Operational Efficiency, and Growth & Scalability — scored against stage- and industry-aware thresholds. Not generic benchmarks. The numbers a $5M SaaS company should hit are different from a $5M CPG brand — and the assessment is calibrated to which one you actually are.
Standalone
$500
Written Interpretation
A plain-English read on what every score actually means for your business. Not a definitions glossary — a memo a smart founder can pick up and act on.
Standalone
$200
Prioritized Recommendations
Three to five actions, ranked by impact, organized by your weakest Health Matrix dimension. The same prioritization framework I use with paying advisory clients.
Standalone
$200
Stage-Aware Benchmarking
Your numbers vs. comparable companies at your stage and in your industry. Includes the metrics most founders are using wrong (working capital ratios distorted by SAFEs is the classic — fixing the classification alone can move your apparent solvency from 0.5x to 2.5x).
Standalone
$150
30-Minute Working Call
Thirty focused minutes on your specific assessment — we walk through the scores, dig into the most consequential findings, and answer the questions you couldn’t fully resolve on your own. Senior advisory time at this level runs $375+/hour at standard rates.
Standalone
$375
Total standalone value
$1,425
Your Investment
$97
Less than a single hour of advisory time at standard rates. Less than the average dinner for two in a city you'd recognize. The 30-minute call alone is worth $375 — and that's before the assessment, the benchmarking, or the recommendations.
The Process
Three steps. Same business day.
5 minutes
Pay & Upload
Secure checkout. Then you upload 12 months of P&L and Balance Sheet — Excel, CSV, or QuickBooks export. Whatever you’ve got is what we work with.
Same business day
We Analyze
Your financials run through the same diagnostic engine I use with paying advisory clients. Stage and industry calibrated. Health Matrix scored. Findings written.
Same business day
Receive + Book the Call
Full assessment delivered to your inbox with a web link and PDF. Calendar link to book your 30-minute working call whenever fits — same week or three weeks out, your call.
Real Talk
Why we charge $97.
Most “free consultations” with fractional CFOs are 30 minutes of soft qualifying so the firm can decide whether to pitch you a $5,000-a-month retainer. You leave the call without anything you didn't have when you got on it.
The assessment is the opposite of that. You pay $97. You get a full diagnostic, a written read, a prioritized plan, and a working call where the goal is making you smarter — not selling you something. Whether you ever hire me for anything else is genuinely a separate conversation.
The $97 isn't pricing. It's a filter. It tells you I'm not going to spend the 30 minutes pitching a retainer. It tells me you're serious about understanding your numbers.
Credibility
Who's reading your numbers.
The person reviewing your financials and showing up on the call:
- 15+ years across investment banking (Jefferies, M&A and capital raising in technology, media, and telecommunications), Fortune 500 finance (Raytheon FLDP), and operating CFO roles in CPG, EdTech, and the creator economy
- Senior instructor at Training The Street since 2015 — teaches financial modeling, valuation, and accounting to incoming classes at investment banks, private equity firms, and Fortune 500 finance teams globally
- Built and walked through models for $2B+ in transactions
- Currently advising founders across the same $2M–$25M revenue range you’re operating in
- Dual degrees in Physics and Finance from Boston College — analytical rigor as the foundation, finance as the application
Quick Fit Check
This is built for one specific founder.
This is for you if:
- You took the free scorecard and want the full read on what those scores actually mean
- You’re running a $2M–$25M company without a CFO and "own" finance by default
- You’re a finance lead who wants a second set of eyes on what the data is showing
- You’d rather understand your numbers than guess at them
- You can decide on $97 without a discovery call
This isn't for you if:
- Your books are months out of date — finish the bookkeeping first; we work on top of clean books
- You’re pre-revenue, pre-product, or under $1M with no clear path to $2M
- You’re shopping for a free consultation in disguise — that’s not what this is
Risk Reversal
Here's the deal.
If the assessment doesn't show you at least one thing you didn't already know about your business, email us. We'll refund the $97. No form to fill out, no follow-up call to defend the work. The diagnostic either earns its keep or it doesn't.
In practice, this almost never gets invoked — the assessment usually surfaces something the founder's bookkeeper or controller hasn't flagged because it's not their job to flag it. But the offer stands.
Ready to read what your numbers are actually saying?
Same business day delivery. 30-minute working call yours to book whenever it fits. $97. If the assessment doesn't show you something you didn't know, you don't pay.
Or take the free scorecard first → Start your scorecard